Intro:

The Washington Post’s vision helped them get a jump start on integrating blogging into their online edition. They have numerous popular blogs on TypePad, supplementing washingtonpost.com’s news, entertainment and commentary report with strongly voiced, timely and accurate editorial content.  Many of the blogs are quite popular, and see upwards of 25 comments a day.

Insert links for online publication:
Early warning: Homeland Security Blog by William Arkin:

The Debate: Emily Messner: weekly Discussion on current events

Achenblog: Joel Achenbach: humor & observations

Approach:

The TypePad installation has allowed washingtonpost.com to launch a number of blogs quickly. The blog editing interface is intuitive enough that they haven’t had to spend much time teaching our bloggers how to use the software. The template management interface and documentation have made it easy for the production staff to modify the base TypePad templates to mimic washingtonpost.com’s overall site look and feel. 

Results:

Washingtonpost.com has a successful, well-organized network of blogs that compliment an award-winning news, information and entertainment resource.

How can TypePad benefit you?

“The TypePad installation has allowed us to launch a number of blogs quickly. The blog editing interface is intuitive enough that we haven’t had to spend much time teaching our bloggers how to use the software. And the template management interface and documentation has made it easy for our production staff to modify the base TypePad templates to mimic our site’s overall design.” Hal Straus, Opinions Editor, washingtonpost.com.